I'm Rav, and I run JetBlok Studio out of Gosnells. A homeowner standing in a half-gutted bathroom does not want a vague brochure. They want to see bathrooms like theirs, confirm you do waterproofing properly, and send a quote with a photo of the room. Your website has a few seconds on a phone to answer those questions.
Tiler website design Perth is what I build when bathroom, floor and outdoor work need their own proof, not one long services list. Related: tiler website design, websites for tradies, local SEO Perth.
What Perth customers check before they book a tiler
Tiling is a visual purchase. People compare grout lines, layout patterns and how neat the edges look around niches and drains. Builders compare something else: whether you look organised enough to turn up on a programme and leave a site clean.
- Do you do bathrooms, floors, splashbacks, outdoor areas, or commercial fit-outs?
- Can I see finished work that looks like my project, not stock photos of European villas?
- Do you handle waterproofing, and can I see credentials rather than a badge image?
- Do you work in my suburb, or am I outside your patch?
- How do I send room sizes and photos without filling out a twelve-field form?
- Are you insured, and is there a real phone number I can tap?
Each of those should be obvious without scrolling through three carousels. If a visitor has to hunt, they go back to Google and click the next tiler. Industry guides on tiler SEO make the same point: separate service pages, real suburb pages, and a completed Google Business Profile do more than a Facebook page you do not own (Made4Tradies: SEO for tilers Australia).
Publish bathrooms, floors and outdoor work as separate pages
Perth tiling businesses commonly cover bathroom renovations, floor tiling, kitchen splashbacks, outdoor entertaining areas, waterproofing and sometimes commercial fit-outs. If all of that sits in one paragraph on the home page, Google has nothing specific to rank, and customers have nothing specific to read.
Break the work into pages. Each page should explain the job, show photos of that exact job type, and carry its own quote call to action. That structure also gives you somewhere to send paid traffic and somewhere to link from your Google Business Profile.
Bathrooms need different proof to floors
A bathroom renovation is about wet areas, falls to waste, niches and how the tile meets the shower screen. A large floor job is about layout, expansion joints and how the finish looks across a long run. Outdoor tiling has slip, drainage and weather exposure on top. Give each service a page with real photos and a plain explanation of what is involved. Waterproofing and floor preparation deserve their own pages too, because they are often the reason a builder or homeowner is comparing quotes carefully.
Suburb pages that match how people search
People do not search for a generic tiling company in Perth when they have a bathroom to finish. They search for a bathroom tiler in their own suburb. Suburb pages work when they are genuinely useful, not a template with the name swapped out. Add local detail: the housing stock, the kinds of bathrooms and floors common in that area, how long you have worked there, and photos of completed jobs nearby.
Start with the suburbs you actually service, plus the neighbouring ones you want more work in. From Gosnells I work with tradies across the south-east and wider metro, including Canning Vale, Armadale and Baldivis. Ten strong suburb pages beat fifty thin copies. JetBlok builds suburb-specific landing pages for Perth businesses, and you can see the approach across our web design Perth suburb pages.
Waterproofing and insurance proof, shown properly
Saying you are licensed and insured is not proof. Anyone can type that sentence. Show the detail. Put your registration or licence numbers, your insurance details, and your public liability cover somewhere a customer can find in two clicks, usually the footer, the About page, and near the quote form.
For tiling work in Western Australia, waterproofing and building work sit under state building rules. If you are unsure what you are currently required to display on a tiling business website, confirm the requirements with the state building regulator (Building and Energy) rather than copying another contractor's footer. Trust signals stack up: a real business name, a phone number that is answered, a Perth address or service base, and named people all beat a generic logo.
Galleries that sell the finish
Tiling is sold in square metres and judged in millimetres. A gallery of your own work does more than any paragraph of marketing copy. Aim for a mix of wide shots of finished rooms and close-ups of the parts that matter: grout consistency, mitres, niches, hob details, and outdoor transitions.
- Shoot before and after pairs on the same job, same angle, same light if you can.
- Caption each photo with the suburb, the room type, and the job, such as a bathroom reno in Gosnells.
- Organise galleries by room type and style so a homeowner can jump to bathrooms or floors without scrolling forever.
- Compress images so the page still loads fast on a phone in a dusty renovation.
- Replace stock photos wherever a real one exists. Customers can spot stock instantly.
- Add new jobs monthly so the gallery does not look abandoned.
Abandoned is the real risk. A gallery with the newest photo dated years ago tells a customer the business has slowed down or moved on. Keep the portfolio on your own domain as well as Instagram, so Google and quote traffic stay under your control.
A quote form that works for homeowners and builders
Most tiling enquiries now come from a phone, often from someone standing in the room they want tiled. A form with twelve fields and a file upload that times out will lose that lead. Keep it short and make every field earn its place.
- Name and best contact number.
- Suburb or postcode.
- Job type, with simple options such as bathroom, floor, splashback, outdoor, or commercial.
- Rough room size or square metres if they know it.
- An optional photo upload, because a picture of the space tells you more than a paragraph.
- A short message box for anything else, including builder or trade enquiry notes.
Then test it properly. Submit the form from your own phone on mobile data, confirm the email arrives, and check that a reply actually sends. A tiling site with a silent form is worse than no form, because the customer believes they have contacted you and waits. If you want a dedicated trade enquiries path for builders and project managers, put it beside the homeowner path, not instead of it.
Speed, Google Business Profile and the signals that support tiler website design Perth
Speed matters. Visitors are often on patchy mobile coverage or standing in a renovation. Heavy sliders, autoplay video, and oversized images push people away before they read a word. Build lean, keep the important information near the top, and make the phone number visible on every screen.
The site also needs supporting signals. A properly set up Google Business Profile with tile-related categories, service areas and finish photos, consistent name and contact details across directories, and review responses that sound like a human. Reviews that mention the suburb and the job type help you show up for searches like bathroom tiler in Baldivis. Local search work and AI-focused content are what get a tiling business cited in Google results and in AI answers from tools such as ChatGPT, Gemini, and Perplexity. You can read more about that on the local SEO Perth page and the AI SEO page.
One warning worth repeating. No honest studio can promise a ranking position. Anyone guaranteeing first place in Perth tiling searches is selling you something they do not control.
What a tiler website costs at JetBlok
My published packages are one-time builds, not subscriptions. You own the site. All figures AUD. No GST charged. I work with you until you are happy with the result.
| Package | Price | Best for |
|---|---|---|
| Starter | $999 one-time | Up to 5 pages, enquiry form, click-to-call and one showcase such as a gallery or reviews |
| Growth | $1,999 one-time | More pages, quote-style forms, gallery plus reviews, Google Business setup and 3 months of Local SEO |
| Pro | $2,999+ | Larger tiling companies, multiple crews or wider service areas, with 6 months of SEO |
| Care Plan | $299 per month, optional | Ongoing SEO, updates and support if you want it handled. Not required to own your site |
The Care Plan is optional. You can buy a site and never speak to me again, and it will keep working. Hosting is included on the sites I host, under fair use. You own your domain. I do not guarantee rankings, because nobody honestly can. Full package detail sits on the web design cost Perth page, and the trade process is on websites for tradies.
Mistakes that cost Perth tilers quotes
A website cannot fix a business problem, but it can remove the doubt that turns a warm enquiry cold.
- No phone number visible without scrolling.
- One services paragraph instead of separate bathroom, floor and outdoor pages.
- Waterproofing and insurance claims with nothing behind them.
- Stock photos of foreign bathrooms instead of your own completed jobs.
- A contact form that only accepts desktop uploads or buries enquiries in a spam folder.
- No clear statement of the areas you actually service.
- Instagram-only portfolios with no gallery on a domain you own.
Similar trade guides: roofer website design Perth, landscaper website design Perth and painter website design Perth.
A short checklist you can run this week
Before you rebuild anything, open your current site on a phone and check these six things:
- Phone number visible in the header, with tap to call.
- Short quote form tested end to end, so you know submissions arrive.
- Real tiling photos with suburb names in the captions.
- A page per main service, not one long services list.
- Waterproofing and insurance detail in readable text near the quote form.
- Google Business Profile categories, photos and service areas filled in.
If two or three of those are missing, that is usually enough to explain a quiet phone. When you want a clearer path, start with tiler website design, check web design cost Perth, or get started.
Frequently Asked Questions
How many pages does a tiling website need?
A solid starting point is a home page, an about page with insurance and waterproofing detail, a gallery, a contact page, and one page per main service such as bathrooms, floors, splashbacks, outdoor tiling and waterproofing. Add suburb pages for the areas you most want work in. Growth builds from JetBlok cover more service and suburb pages than the Starter package.
Do I need a separate page for every Perth suburb?
No, and thin pages can hurt you. Build suburb pages only for areas you genuinely service, and make each one useful with local detail, job types common in that area, and photos of completed work nearby. Ten strong suburb pages beat fifty copies of the same text with the suburb name changed.
Should I put prices or per-square-metre rates on my tiling website?
You do not need full pricing, because every room is different. But you can give ranges or starting points for common work, plus a clear explanation of what changes the price, such as tile size, substrate condition, waterproofing scope and access. Clear expectations reduce the quote shock that customers complain about in reviews.
How much does a tiler website cost in Perth?
At JetBlok Studio, Starter is $999 one-time, Growth is $1,999 one-time, and Pro starts at $2,999 for custom work, with an optional Care Plan at $299 per month. All figures AUD, No GST charged. More service pages, suburb pages and galleries push the cost up because they take more content and build time. I work with you until you are happy.
Will a new website get me more tiling leads?
A faster, clearer website will convert more of the people who already find you, and better structure helps you appear for service and suburb searches. What no studio can do is guarantee a ranking position or a lead volume. Treat the website as the foundation and treat ongoing local SEO and reviews as the work that compounds over time.
What should I have ready before we start building?
Photos of completed bathrooms, floors and outdoor jobs, a list of the services you want to push, the suburbs you cover, your insurance and waterproofing credentials, and any reviews you can legitimately use. Good photos are the biggest bottleneck on most tiling builds. Call or WhatsApp 0431 242 326, email [email protected], or get started.
Photos via Unsplash and Pexels: Sidekix Media, Spacejoy, Pixabay, Christopher Gower.
