Two audiences, two paths
In Perth, a lot of bricklaying is contract work for builders on double brick and veneer homes. Builders want to know crew size, which areas you cover, how far ahead you are booked and how to send plans. Homeowners want a garden wall, a letterbox, brick piers for a gate, an outdoor kitchen surround or a repair after a car hit the front fence. Give each group its own page so neither has to read the other's copy.
Name the wall types you lay: double brick, brick veneer, reverse veneer, besser or limestone blocks for retaining, face brick feature work. If you do not lay a type, leave it off.
Planned work, repairs and weather
Brickwork is almost always planned, but repairs after storm damage, tree roots or vehicle impact do come in with some urgency, often through insurers. A short repairs section with photo upload catches those. Explain how heat, rain and wind affect laying days so customers expect the odd delay.
Trust cues bricklaying customers look for
Close-ups of straight perps, clean joints and corners say more than a wide shot of a finished house. Caption gallery photos with the wall type, brick range if known, bond pattern and joint finish such as ironed or raked. Builders like to see the project types you have worked on, with permission.
Retaining walls above certain heights can need engineering or council approval, and rules vary between councils and states. The page says you will help check requirements rather than quoting rules. Licence, registration and insurance details appear only once you confirm them, otherwise they stay [NEEDS FACT].
Quote form fields and photo checklist
For homeowners ask for suburb, job type, rough length and height, brick or block preference, whether demolition of an old wall is needed, access for a bobcat or pallets, and photos of the area. For builders ask for company, site suburb, plans upload, wall type, brick quantities if known and target start week.
Your own photos: finished walls in raking light so joints show, corners and arches, letterboxes with numbers blurred if needed, and your crew and scaffold on site.
Google Business Profile for bricklayers
Homeowner searches like bricklayer near me show map results. Set a service area that matches where you will travel for a private job, keep name and phone the same as the website, and add photos of small private jobs because those are what local searchers want.
Website mistakes bricklayers make
One page for everyone, no plans upload, galleries without captions, no minimum job size mentioned so small requests flood in, and a site that does not load on a phone in a sunny site office. Builders move on to the next brickie on their list.
Packages for bricklayers
Starter at $999 covers up to five pages: home, builder services, retaining and feature walls, gallery and quote. Growth at $1,999 allows up to ten pages, reviews, booking-style forms, GBP setup and three months of Local SEO for brickies chasing more private work. Pro at $2,999+ suits larger crews wanting a builder portal or job scheduling tools.
Pricing, timing and see it first
Deposit is 10% with a $199 minimum, No GST, and extra suburb pages are $99 each. The first preview lands in 3 to 5 business days after deposit and content, launch is typically 2 to 3 weeks, and the optional Care Plan is $299 per month. You see the finished preview before paying the balance on Starter and Growth.
