Styles and structures to show
Patio buyers think in styles: flat or skillion steel patios, gable patios for height and airflow, curved roofs, insulated roof panels, timber pergolas with open rafters, louvred roofs, carports and patio enclosures with blinds or screens. Each deserves its own section with photos and a short note on why people choose it.
If you only build in steel, or only build timber pergolas, say so and skip the rest. Mixed signals waste quote visits.
A planned purchase with a long runway
Nobody needs a patio by tonight, so the site should support slow browsing and a site measure booking. Seasonal pushes matter, with spring and early summer bringing a rush of people wanting shade before Christmas. A note on current lead times, kept updated, sets fair expectations.
Approvals, engineering and trust
Many patios need building approval, and requirements vary between councils and states. Say clearly whether you handle the drawings and paperwork, and leave specific rules out of the copy. Mention engineering only in the terms your suppliers and certifiers actually provide.
Show the steel or timber brands you use and the manufacturer warranties that come with them. Your own workmanship terms, licence and insurance details go on the page once you confirm them, otherwise they stay [NEEDS FACT].
Design-and-quote form and photo checklist
Ask for suburb, approximate width and depth, attached to the house or freestanding, roof style preference, colour if known, height under any gutter, slab or pavers already in place, and photos of the area and roof line. A budget band helps you suggest the right roof type.
Your own photos: wide shots from the yard, the underside showing beams and lighting, connection detail at the house, and evening shots with lights on. Note each photo's style and size so it can be captioned.
Google Business Profile for patio builders
Patio searches with a suburb show map listings. Use a service area that matches where you build, keep phone and name aligned with the website, and post finished jobs as they wrap up.
Mistakes on patio and pergola websites
Huge galleries with no captions, no word on approvals, no from prices, quote forms that ask nothing about size, and heavy image sliders that freeze on a phone. Buyers bounce to a competitor with a clearer process.
Packages for patio and pergola builders
Starter at $999 covers up to five pages: home, patios, pergolas, gallery and a design-and-quote page. Growth at $1,999 gives up to ten pages, reviews, booking-style forms, GBP setup and three months of Local SEO for builders targeting several suburbs. Pro at $2,999+ suits companies adding a patio price estimator or design configurator.
Pricing, timing and see it first
Deposit is 10% with a $199 minimum, No GST, and extra suburb pages are $99 each. The first preview lands in 3 to 5 business days after deposit and content, launch is typically 2 to 3 weeks, and the optional Care Plan is $299 per month. You see the finished preview before paying the balance on Starter and Growth.