Most website design Perth projects drag because the brief is vague. The studio guesses. You wait. Screenshots bounce for three weeks. Then the quote changes. This page is the opposite: what to send once, so a Perth studio can price and build without the email tennis.
JetBlok Studio is a Perth web design and SEO studio (ABN 39 822 500 563). Packages are Starter $999, Growth $1,999, Pro $2,999+. Call 0431 242 326 or WhatsApp if you want a human read before you write anything. The brief is optional. It is not a ten-minute form you must finish before we talk.
What a useful website design Perth brief actually contains
Keep it short. One page of notes beats a 40-slide deck.
- Legal name, trading name, ABN, phone, suburb. Same NAP you will put on Google Business Profile.
- What you sell, in one sentence. “Blocked drains and hot water in Joondalup to Wanneroo,” not “full service solutions.”
- Who you want calling. Homeowners, strata, builders, cafes. One primary audience.
- Must-have pages. Home, services, about, contact. Add suburb or gallery pages only if you will maintain them.
- Proof you already have. Licence numbers, three job photos, Google reviews URL, competitor sites you respect.
- Hard constraints. Launch date, budget band, who owns the domain today.
That is enough for a fixed Starter or Growth quote. Pro work needs the same core, plus the custom feature list (portal, calculator, ecommerce).
What to leave out of the first message
- Colour theories and font essays. Send one site you like the feel of. We will adapt it to your brand.
- Every suburb in Perth. Start with the areas that already pay you.
- “Make it rank #1.” Ask for SEO foundations and Local SEO months instead. We do not sell ranking guarantees.
- Stock photo moodboards. Real vans and finished jobs convert better.
How JetBlok turns a brief into a build
- Call or WhatsApp. We confirm package fit in minutes when the brief is clear.
- You send licence, photos, and service list. Domain stays in your name (~$20/year).
- We build on Next.js. Hosting is included on sites we host (fair use).
- Typical delivery is 2 to 3 weeks once assets land. Growth includes Google Business Profile setup and 3 months Local SEO. Pro includes 6 months.
Compare packages on affordable web design Perth and the quote comparison checklist. Tradies can start at websites for tradies.
Brief template you can copy
Paste this into an email or WhatsApp:
- Business: [legal + trading name], ABN [ ], phone [ ], suburb [ ]
- Main jobs: [3 services max]
- Service area: [suburbs or “Perth metro + …”]
- Package interest: Starter $999 / Growth $1,999 / Pro $2,999+
- Assets ready: photos Y/N, licence Y/N, domain Y/N
- Deadline: [date or flexible]
Frequently asked questions
Do I need a finished brand kit before briefing?
No. Logo, phone, and a clear service list are enough for Starter. Brand polish can follow.
Can I brief after we talk?
Yes. Call first. The brief is a written path for people who prefer it, not a gate.
What if my brief changes mid-build?
Small copy edits are normal. New page types or custom apps move you toward Growth or Pro. Fixed packages stay fixed when the scope stays fixed.
Hero photo: meeting / planning image via Pexels.
