What a cabinet maker site needs to sell
Custom cabinetry is a considered purchase. Buyers compare portfolios for weeks before they enquire, so each project deserves its own page or case block: the room, the suburb if the client agrees, the materials used, the hardware brand, benchtop type and how long the job took. Kitchens, walk-in robes, laundries, bathroom vanities, home offices, entertainment units and shop or office fitouts are all separate searches.
If you also supply builders or other trades, give that its own page with lead times and how you receive drawings. Mixing it with homeowner copy confuses both audiences.
Planned renovations, not call-outs
Cabinet makers rarely get true emergencies, so the site should lean into the planning path: book a measure, send plans, or visit the workshop. Repairs and adjustments such as hinge fixes, door replacements and benchtop swaps can be a smaller enquiry type with their own short form so they do not clog the design pipeline.
Trust cues for custom joinery
Show close-ups that prove finish quality: edge banding, door gaps, drawer runners, internal fit-out. Name the board and hardware brands you actually use and point to their manufacturer warranties. Explain your design process, how many revisions are included and when deposits are due under your own terms.
Licences, registrations and insurance only go on the page when you have confirmed them. Anything still unconfirmed sits in the draft as [NEEDS FACT] until you send it through.
Design-brief form and photo checklist
Ask for room type, suburb, rough dimensions or a plan upload, current layout photos, preferred finishes (two-pac, laminate, timber veneer, thermolaminate), benchtop preference, appliance list, timeframe and a budget band. Budget bands are the single most useful filter for a cabinet maker, because they stop hours lost on quotes that were never going to proceed.
For your own photos, shoot finished rooms in daylight, then doors open, then details. Workshop shots of CNC, edging and assembly show the work is made locally by your team.
Google Business Profile for workshops and showrooms
If customers can visit your workshop or showroom, your GBP address, hours and website must match. If you work from a private workshop, set a service area instead and keep the address hidden. Post finished projects to GBP as you photograph them. More detail on [/google-business-profile-setup-perth](/google-business-profile-setup-perth) and [/local-seo-perth](/local-seo-perth).
Mistakes we see on cabinet maker sites
Huge uncompressed gallery images that stall on mobile, one gallery of fifty kitchens with no captions, no process page, a contact form with only name and message, and no hint of price range. Buyers end up ringing three workshops and picking whoever answers first.
Packages for cabinet makers
Starter at $999 covers up to five pages: home, kitchens, wardrobes and built-ins, process and a design-brief page. Growth at $1,999 allows up to ten pages, portfolio galleries, reviews, booking-style forms, GBP setup and three months of Local SEO for workshops that want project pages to rank. Pro at $2,999+ suits teams wanting a project library with filters or a builder portal.
Pricing, timing and see it first
Deposit is 10% with a $199 minimum, No GST, and extra suburb pages are $99 each. The first preview lands in 3 to 5 business days after deposit and content, launch is typically 2 to 3 weeks, and the optional Care Plan is $299 per month. You see the finished preview before paying the balance on Starter and Growth.
