Kitchens, bathrooms and wet areas are different sales
A kitchen buyer is thinking about layout, benchtops, cabinetry, appliances and how long they will be eating takeaway. A bathroom buyer worries about waterproofing, how many days without a shower, and whether the old tiles hide water damage. Laundries and powder rooms are smaller jobs that often bundle with either. Give each its own page with typical scope, a time range you can stand behind and photos of that room type.
If you coordinate trades such as plumbers, electricians, tilers and cabinet makers, say so and explain who the customer deals with day to day.
Planned projects with a few urgent ones
Renovations are planned, often months ahead, so the website should support research: process, selections, rough budget ranges and a way to book a consult. Urgent jobs do happen, such as a leaking shower that has damaged a floor, and those often start as a repair before becoming a renovation. A short leak and repair section can catch them.
Trust cues for renovators
Before and after pairs from the same angle are the strongest proof you can publish. Add a short caption: room size, what moved, tiles and fixtures used, and how many working days it took. Explain how you protect the rest of the house from dust and how you keep the site tidy while people still live there.
Waterproofing standards, builder registration and licence thresholds for renovation work vary by state and job value, so the copy says you work to the rules that apply without naming numbers you have not confirmed. Your real licence, registration and insurance details go in once you send them, otherwise they stay [NEEDS FACT].
Brief form fields and photo checklist
Ask for suburb, room type, rough room size, what stays and what goes, layout changes wanted, house age, preferred start window, budget band and four photos of the current room. Budget bands save renovators more wasted visits than any other field.
For your own photos: matching before and after angles, rough-in and waterproofing stages (customers find these reassuring), detail shots of niches, grout lines and benchtop joins, and your team on site.
Google Business Profile for renovation businesses
Renovation searches with a suburb show map results, and reviewers often mention the room type. Ask clients to say kitchen or bathroom in their review, keep GBP name and phone aligned with the site, and post finished projects.
Mistakes on renovation websites
One gallery mixing every room, no before photos, no budget guidance, no process explained and a form that asks only for a message. Buyers keep shopping until they find a renovator who answers those questions up front.
Packages for renovators
Starter at $999 covers up to five pages: home, kitchens, bathrooms, process and a brief page. Growth at $1,999 gives up to ten pages, project galleries, reviews, booking-style forms, GBP setup and three months of Local SEO. Pro at $2,999+ suits renovators wanting a budget estimator or a client selections portal.
Pricing, timing and see it first
Deposit is 10% with a $199 minimum, No GST, and extra suburb pages are $99 each. The first preview lands in 3 to 5 business days after deposit and content, launch is typically 2 to 3 weeks, and the optional Care Plan is $299 per month. You see the finished preview before paying the balance on Starter and Growth.
